THE STORY
ONCE UPON A TIME
There was a kid, a camera, and a Caterham. Twenty five years later, that kid is a man, that camera is a 15 year career in automotive photography, and that love for lightweight cars is stronger than ever.
THIS IS WHERE IT ALL STARTED.
For the past 15 years, GFWilliams has photographed some of the most incredible cars in the world. From hypercars, to restomods, to F1 cars, he’s been in and around the full spectrum of the automotive industry. Along the way, he’s paid attention. To how they looked, how they drove, how they were built and especially how they made you feel.
That experience shaped a vision: one that nailed the details, delivered real connection, and made every drive something you actually looked forward to. A car built in the simple pursuit of one thing: fun.
AND THIS IS WHERE WE’RE GOING.
That all encompassing idea led to a team of engineers, designers, friends, and technical partners, all obsessive about the project. Together, they have taken the iconic Elise S1 and rebuilt it into something new.
This isn’t a numbers game. It’s not about a plaque. It’s not about being the fastest, loudest, or rarest. It’s about driving for the fun of it.
If you get that - you get us. If you don’t? Get Lost.
